Datis Khajeheian; Siavash Salavatian; Shaghayegh Kolli; Tohid Soltani
Abstract
This article addresssed the behavioral patterns of digital natives, youth between 8 and 24 years in Instagram. for this reason, tries to firstly investigate the most popular hashtags used by Iranian digital natives, and then, to identify the incentives behind using these hashtags. at the first step by ...
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This article addresssed the behavioral patterns of digital natives, youth between 8 and 24 years in Instagram. for this reason, tries to firstly investigate the most popular hashtags used by Iranian digital natives, and then, to identify the incentives behind using these hashtags. at the first step by use of data mining, the popular hashtags of 534 users from digital natives collected and then by use of semi-structured interviews with 20 of them, their incentives and behavioral patterns identified. findings shows that hashtags 'Awli', 'best', 'jzb'. 'nice' were the most used hashtags within 15097 hashtags from 534 posts. the incentives are recognized as belogning, socializing, attraction, information seeking, empathy, announcing success, and declaring identity. this article argue that instagram creats a virtual world for digital natives that they recereate real world norms in this platform.
Siavash Salavatian; MOsayeb Aliakbarzadeh; Abbas Nasei Taheri
Abstract
The purpose of this article is to provide a comparative study on the performance of mass media in Morteza Pashaei’s death report. 9 news sites or top news agencies were selected and their contents were analyzed in the three periods of before his death, from his death to the funeral ceremony and ...
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The purpose of this article is to provide a comparative study on the performance of mass media in Morteza Pashaei’s death report. 9 news sites or top news agencies were selected and their contents were analyzed in the three periods of before his death, from his death to the funeral ceremony and the week after the funeral. Also, the first half pages of the 24 news papers of the country with the largest circulations were surveyed. Five news sections of the IRIB, and the satellite news channels of BBC Persian, Manoto and Voice of America were selected using purposive sampling. Then, the process of mainstreaming was extracted and the actions of each of the media, in different sections of this news, were identified. The two methods of content analysis and quantitative content analysis were used to identify the contents and to count the present units in the text messages respectively. According to the findings of this research, the prevalence of the social media on mass media is evident in this news mainstreaming. Social media were at the fore front in the first wave. In the second wave, the mass media tried to recompense their retardation from this huge volume of news and they entered quickly and tried to accompany the first wave. But the speed of the events made the mass media to lose the initiative, so that no media can manage the flow of information in the third wave desirably.
Fatemah Azimifard; Siavash Salavatian; Alireza Emad-Addin
Abstract
Selecting a proper photo for news in websites has always been emphasized. Because it’s the photo of the news that persuades or discourages the audience to continue reading. The photo also shapes basic understanding of news. The present study was conducted to compare news contents with news photos, ...
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Selecting a proper photo for news in websites has always been emphasized. Because it’s the photo of the news that persuades or discourages the audience to continue reading. The photo also shapes basic understanding of news. The present study was conducted to compare news contents with news photos, in the three news websites: IRNN, Al-Alam and Press-TV. Using semiotic analysis of Peirce, the researchers tried to find out the semiotic elements of pictures. Kress & van leeuwen pattern for Critical Discourse Analysis of photos and semiotic analysis of Barthes has been used also. Thus, 30 news from these three websites, during a two-month period (Azar And Dey 1394 (22 November 2015 to 20 January 2016() was examined. Results of the analysis show that Press-TV had the best performance among three websites in choosing relevant photos for texts. Furthermore, in 16 news proper relationship between the photo and the text exist and in 8 news, there were no relationship.
Abdolali Aliasgari; Siavash Salavatian; Mohamadhosein Eghbaldoust
Abstract
Enjoying the biggest space in the media consumption basket of audiences in the past, TV is now facing a serious threat due to the rapid changes occurring in the arena of new media. The main objective of this paper is to identify solutions and ways in using broadband capacities to promote the status of ...
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Enjoying the biggest space in the media consumption basket of audiences in the past, TV is now facing a serious threat due to the rapid changes occurring in the arena of new media. The main objective of this paper is to identify solutions and ways in using broadband capacities to promote the status of TV in the consumption basket of the audiences. To identify these solutions, communications experts and media specialists who enjoy expertise in the field of theoretical and experimental broadband context, were contacted and interviewed. Among them 21 people were selected through purposeful sampling. Delphi study was conducted in three rounds; in the first round, the required data was gathered using deep interview method and then a questionnaire. Finally, the members of the Delphi panel consensed on 21 ways, which had been classified in the five sections of "content", "management", "technical", "policy-making" and "commercial-economic", reached consensus. "producing content special for the cyberspace" and "making change in news releasing model" are among the most important identified content solutions; "broadband media audience research" and "enhancing the media literacy of users” are the most significant management solutions; “making changes in archive area" and "utilizing the capacity of receiving feedbacks for analyzing the characteristics of the users" are among the most technical solutions; "making clear rules" and "the interaction of actors working in the field of audio and video comprehensive broadcast in the virtual space" are the most important policy-making solutions and the most important economic-trade strategies are "creating added value for selling more products" and "making a suitable base for selling products.”
Siavash Salavatian; Abdolali Aliasgari; Hannaneh Ahmadi
Abstract
Today media organizations try to use the potentials of the new convergent media in order to attract and keep audiences. Internet Protocol Television (IPTV) is one of these new media. Using the new media needs new communication models and the traditional structures of media organizations cannot be relied ...
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Today media organizations try to use the potentials of the new convergent media in order to attract and keep audiences. Internet Protocol Television (IPTV) is one of these new media. Using the new media needs new communication models and the traditional structures of media organizations cannot be relied on. This is why new organizational structures should be designed and implemented. This study aims to introduce a suitable and customized organizational structure for an Internet Protocol Television at the Islamic Republic of Iran Broadcasting (IRIB). First a comparative study was done on organizational structures of 13 major IPTV operators in other countries. Then in-depth interviews were conducted and the data were analyzed with a qualitative approach. The two groups of participants in the study were university professors and experts in the fields of new media and organizational structure as well as managers of the national project of IPTV at IRIB. We used snowballing to reach new interviewees. Based on the results of the study to avoid a complicated bureaucratic hierarchy best way of establishing an Iranian IPTV is establishing a nerve center consisting of different organizations involved in IPTV project. This nerve center would be managed by IRIB and the organizations involved in it would be in a matrix relation with each other.
